We Don’t Just Talk AI.
We Build the Future With It.
Empowering marketing teams to collaborate and innovate, creating impactful strategies and communications that drive business growth and deliver lasting value.
Who We Are
TheCraft.ai is an AI-first marketing and communication consultancy built for the enterprise era. We help organizations reimagine how they create, engage, and grow — by blending strategic consulting with pre-built, Agentic AI solutions.
Founded in the UAE in 2022, we began as a supply chain transformation firm and quickly evolved into a next-gen AI innovation platform. Today, we serve as both trusted advisors and hands-on implementers, delivering fast, modular, and high-impact AI outcomes for marketing and growth teams worldwide.
What We Do
We specialize in designing and executing modular AI-driven marketing transformation programs. Through our flagship platform Acuvi CraftWorks™, we deliver plug-and-play AI agents that supercharge content, sales, media, analytics, and customer engagement — all tailored to your unique business environment.
From strategic workshops to real-world execution, we offer the full spectrum of services to take you from vision to value in weeks, not months.
Our Ecosystem: The RAFT Collective
We don’t operate in silos. We orchestrate outcomes through RAFT Collective — a cross-industry network of:
Our Differentiators
Our commitment to delivering exceptional value, addressing client needs, and fostering lasting relationships for sustainable growth.
- Enterprise AI platform partners Partners such as Acuvi, Ithena and nybl bring in robust enterprise AI platforms
- AI-focused start-ups and use-case developers We incubate highly innovative startups that are in forefront of AI research and applications
- Strategic integrators and ecosystem engineers Our team of skilled system integrators and deliver the quick time to value and support.
- Senior domain experts and technology specialists Subject matter experts with decades of experience lead the consulting and solutions design
- AI-First from Day One We’re not retrofitting old processes with AI; we design around it.
- Bespokeness at Scale Every client journey is tailored — yet deploys quickly using modular pre-built agents.
- Enterprise-Ready DNA Designed to integrate with existing systems like SAP, ServiceNow, Salesforce, and Microsoft.
- Time-to-Value Obsessed We don’t just strategize — we deploy in as little as 2–3 weeks with visible ROI.
Tailored marketing experiences.
Meet our experts
Passionate professionals driving our growth
Shivi Krishna
Co-Founder - Lead Consultant
Next Gen AI Marketing transformation expert. 20+ years in brand consulting, advertising and marketing. Headed a full service advertising agency and an enterprise software company.
Divya Krishna
Co-Founder - Lead Consultant
AI driven supply chain process transformation expert. SCM & Procurement subject matter expert with 15+ years of experience. Mentoring next-generation SCM technology startups on market expansion and growth acceleration, including through the MISK Foundation in Saudi Arabia.
Amit Ashar
Creative Strategist & Mentor
Creator, Photographer, Filmmaker. 30+ years of commercial work spans across advertising, promotion & publicity, editorial & lifestyle and photodocumentary. Thinker. Iconoclast.
Iris Joe
Chief Marketing Officer
As an experienced marketing consultant, Iris brings her expertise to help our clients understand their marketing data and improve their strategies. She is dedicated to driving success and taking our clients to the next level.